Anya Taylor-Joy Stars in Tiffany & Co.’s 2024 Holiday Campaign: “With Love, Since 1837”

Elegance, luxury, and the enchantment of the holiday season come together in Tiffany & Co.’s latest holiday campaign, where actress Anya Taylor-Joy takes the lead in “With Love, Since 1837.” In a cinematic homage to New York, a city that pulses with love in all its forms, this renowned jewelry house presents a visual and emotional love letter to the iconic city, offering magic, especially in winter.

Directed by the talented Jonas Lindstroem, the campaign opens with Taylor-Joy in an elegant black dress, evoking an air of mystery and allure. She steps through a pair of grand doors, reminiscent of vaults, designed to evoke the entrance of Tiffany’s architectural jewel, the iconic Landmark on Fifth Avenue. The carefully selected cinematography unfolds against a snowy backdrop, where the falling snow adds a dreamlike atmosphere, inviting viewers to immerse themselves in the New York experience.

Throughout the film, Taylor-Joy embodies the spirit of love in its multiple forms: self-love, romantic love, and deep appreciation for those around us. It’s a message woven together with the jewelry pieces she wears, each symbolizing the enduring passion that Tiffany & Co. has promoted since its founding in 1837.

Tiffany & Co.’s Legacy: A Love Affair with Gemstones

The video explores a narrative that goes beyond simply showcasing a jewelry collection, paying tribute to founder Charles Lewis Tiffany and his legacy in the world of luxury jewelry. A pioneer in bringing precious stones to the U.S. market, Tiffany quickly earned the moniker “The Diamond Kings.” This reputation was solidified in 1887 with the launch of the iconic Tiffany Setting engagement ring, whose signature six-prong design continues to be a universal symbol of true love.

Taylor-Joy walks across the famed Brooklyn Bridge, wearing Tiffany’s iconic HardWear collection, one of the brand’s boldest and most avant-garde lines, capturing the unbreakable energy of the great city. This moment on the bridge evokes the excitement, adventure, and promise of new experiences that symbolize love and the art of gifting during this festive season.

A Magical Stroll Down Fifth Avenue

The campaign’s pinnacle takes place in the Landmark’s Fifth Avenue window, where Taylor-Joy pauses to admire the exquisite jewelry that embodies the union of history and modernity. The store’s iconic architecture and Manhattan’s magical winter glow lend a scene filled with enchantment and nostalgia. A delicate vintage melody fills the air, adding a nostalgic touch that transports both the actress and viewers into a world of wonder.

As the scene closes, Taylor-Joy leaves the window with a small, elegant bag in the signature ‘Tiffany Blue,’ leaving an impression of elegance and sophistication as she merges back into the city’s bustle. This bag, in an unmistakable registered shade, has become a symbol of the brand and represents more than just a luxury purchase; it’s an object of desire and an emblem of love that endures.

Unforgettable Photography: Style and Glamour

In addition to the film, the campaign includes a series of captivating images shot by the acclaimed photographer Carljin Jacobs. In these photos, Taylor-Joy wears pieces from the Knot by Tiffany and T by Tiffany collections. The Knot collection encapsulates Tiffany’s tradition of craftsmanship with intricate designs symbolizing strong, enduring bonds, while T by Tiffany, inspired by New York City, features bold and modern lines that capture the essence of a metropolis that never sleeps.

Celebrating Tiffany & Co.’s Legacy and Future

With this holiday campaign, Tiffany & Co. not only celebrates its nearly two centuries of heritage but also reaffirms its place in contemporary culture. The involvement of Anya Taylor-Joy, an actress whose presence embodies elegance and modernity, allows the brand to convey its message to a new generation that appreciates both luxury and authenticity.

In every jewel, in every glance, and in every gesture, the “With Love, Since 1837” campaign expresses something profound: the timelessness of love and the art of jewelry as a language of expression. For those seeking pieces that transcend time and symbolize eternal love, Tiffany & Co. remains the preferred destination—a house where dreams are made into jewels and jewels tell stories that last forever.

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