Designer Outlet Algarve Expands: The New “Beauty of Shopping” Arrives in Summer 2025

The expansion works for Designer Outlet Algarve began last summer, generating great anticipation for this new phase set to debut in the summer of 2025. This ambitious extension will add up to 25 new stores, covering an additional 4,000 m² of leasable space. The outlet village already boasts an impressive selection of over 70 international fashion and lifestyle brands, including renowned names like Adolfo Domínguez, Bimba y Lola, BOSS, Façonnable, Purificación García, and Tommy Hilfiger, among others. In recent years, Designer Outlet Algarve has undergone an intense “premiumization” process, which will be further enhanced by this expansion. This new phase will enrich the current premium offering and meet the growing demands of both customers and brands seeking exclusivity.

A High-Purchasing-Power Clientele

“Our clients are increasingly seeking high-end brands. On the one hand, we have Portuguese and Spanish customers looking for more premium purchases, and on the other hand, we have international tourists visiting the Algarve to relax, who also wish to indulge in shopping for exclusive brands,” says Mireia Rodríguez Burguera, Leasing Director at ROS Retail Outlet Shopping, responsible for the management of Designer Outlet Algarve.

Designer Outlet Algarve is a highly popular shopping destination among travelers from southern Portugal and Spain, as well as vacationers. It benefits from the steady influx of national and international tourists to the region, which sees approximately 5 million visitors annually. More than half of Designer Outlet Algarve’s visitors are from abroad, with the British leading the way, followed by the Spanish. Its prime location, just 15 minutes by car from Faro Airport and 40 minutes from the Spanish border, makes it a convenient shopping hotspot for tourists seeking a sophisticated and accessible retail experience.

The Algarve: A Leading Vacation and Leisure Destination in Europe

As tourism in the region continues to grow, so do the collaborations Designer Outlet Algarve maintains with various tour operators, including hotels, leisure facilities, and sports complexes. Known for its perfect combination of natural beauty and cultural richness, the Algarve is also a paradise for golfers, having been repeatedly named the best golf destination in Europe and the world by prestigious magazines, associations, and specialized operators. With its peak golf seasons in the fall and spring, the Algarve is increasingly becoming a magnet for high-end tourism, attracting visitors year-round who seek both relaxation and luxury entertainment.

Part of the Largest Shopping Destination in the Algarve

Designer Outlet Algarve is an integral part of the Algarve Commercial Complex, a vast retail space spanning 82,000 m², which includes MAR Shopping Algarve, the only IKEA store in southern Portugal, along with an extensive outdoor leisure area. This entire commercial complex serves as an ideal day-out destination, offering shopping, dining, and entertainment for both the local population and tourists. Recently, in a joint campaign, the Algarve Commercial Complex was promoted under the slogan “THE PLACE TO BE: a destination for all the senses,” aiming to position the complex as a go-to destination in southern Portugal where shopping, dining, and relaxation blend into a comprehensive and memorable experience.

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