Eight Key Trends Shaping Global Gastronomy in 2024

Eight Key Trends Shaping Global Gastronomy in 2024 – Unilever Food Solutions’ “Menus of the Future” highlights the strong influence of Generation Z on the culinary landscape.

From surprising flavor pairings and plant-based dishes to reducing food waste through ingredient maximization, these are the defining trends in the food service industry for 2024.

Based on insights from over 1,600 chefs across 21 countries, Unilever Food Solutions has compiled the 2024 “Menus of the Future” report to help food service operators meet the evolving needs of diners.

This report aims to inspire businesses of all sizes with tested recipes while addressing challenges such as staff shortages and energy costs, which impact productivity and return on investment, according to the U.S.-based company.

Here are the eight trends already present in restaurants worldwide:

Unexpected Contrasts

Breaking the rules with bold, explosive culinary experiences that combine chaotic, limitless flavors and wild fusions.

Alternative Proteins

Meeting the demand for high-protein dishes featuring beans, legumes, and vegetables as key ingredients.

Local Origins

Celebrating locally sourced products and bringing diners closer to nature. A significant portion of Generation Z (77%) and Baby Boomers (70%) are willing to pay more for locally produced ingredients.

Ultra-Efficient Menus

Maximizing resources creatively increases profitability and promotes sustainability.

Irresistible Vegetables

Attracting new diners with creative plant-based dishes that stand out from the competition.

Modern and Essential Dishes

Offering classic dishes with an authentic, unique twist.

Feel-Good Foods

Exploring cuisines that cater to the desire for wholesome, healthy, and delicious meals.

The Joy of Sharing

Creating soul-nourishing dining experiences that bring people together.

Generation Z Sets the Pace in Gastronomy

The report emphasizes Generation Z’s demand for “flavor shocks,” combining unexpected ingredients with creative spins on classic dishes, such as blending Mexican sauces into modern pasta recipes.
As this generation is known for their love of dining out and their influence on food trends through social media, they are reshaping global dining experiences.

A study cited by Unilever Food Solutions found that 48% of Generation Z considers sustainability the most important factor when making purchasing decisions, leading to increased demand for “low-waste menus.” As a result, 65% of food service operators are prioritizing this trend and expect its growth.

Unilever supports chefs with techniques to fully utilize ingredients, including tips on turning leftovers and scraps into sustainable secondary dishes. Star Chen, CEO of Unilever Food Solutions, highlighted that their product development and solutions are driven by insights from their global network of in-house chefs.

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