MetaphoreEssilorLuxottica has announced the extension of its collaboration with Meta Platforms through a new long-term agreement, aimed at developing next-generation smart eyewear over the coming decade. This partnership, which began in 2019, has already produced two successful generations of Ray-Ban branded smart glasses. These innovative wearables have broken barriers to consumer adoption and redefined the potential of smart eyewear in everyday life.
Leveraging EssilorLuxottica’s expertise in eyewear and its global retail network, alongside Meta’s cutting-edge technology, the Ray-Ban Meta glasses have struck a perfect balance between style and functionality. These glasses have rapidly gained popularity in key markets such as the US, Canada, the UK, Australia, and several European countries, including Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Spain, and Sweden.
Francesco Milleri, Chairman and CEO of EssilorLuxottica, commented on the extended collaboration: “For over six decades, EssilorLuxottica has led the evolution of the eyewear and eyecare industry, investing hundreds of millions annually in R&D to enhance the lives of billions of people. Our work with Meta has proven to be a major step toward transforming glasses into a gateway to the connected world. We are excited to continue shaping the future of smart eyewear with this ongoing partnership.”
Mark Zuckerberg, Founder and CEO of Meta, added: “I’m proud of what we’ve achieved so far with EssilorLuxottica, and I’m thrilled about our long-term roadmap. Together, we have the potential to transform glasses into the next major tech platform, while making them fashionable in the process.”
The latest generation of Ray-Ban Meta glasses, launched in Fall 2023, incorporates advanced technology into the brand’s iconic frames. These smart glasses offer users features like hands-free calling, photo and video capture, music streaming, and even live streaming. With seamless integration of Meta AI in the US and Canada, users can complete tasks, find inspiration, and enhance their connectivity, all while staying present in the moment.
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