Lexus Names Griffin Colapinto as Its First Surf Ambassador

Colapinto will next compete at the 2024 Lexus World Surf League Finals in San Clemente, California.

PLANO, Texas (Sept. 5, 2024) – Lexus is excited to announce Griffin Colapinto as the brand’s inaugural surf ambassador. This announcement comes just ahead of the 2024 Lexus WSL Finals in San Clemente, where Colapinto will be vying for the World Title.

This groundbreaking partnership marks Lexus’ continued expansion into the surfing world. Earlier this year, Lexus solidified its role in the sport by enhancing its collaboration with the World Surf League (WSL), becoming the Official Automotive Partner in North America. Lexus now proudly sponsors key events including the Lexus US Open of Surfing, the Lexus WSL Finals, and will be the title partner of the WSL Championship Tour (CT) starting in 2025, featuring the Lexus WSL Awards and Lexus Pipe Pro.

“I’ve long admired Lexus for its dedication to supporting top athletes, so it’s a great honor to be named their first surf ambassador,” said Griffin Colapinto. “I’m thrilled to represent Lexus at the WSL Finals and beyond.”

“Griffin’s commitment to performance and innovation aligns perfectly with Lexus,” said Lisa McQueen, Lexus Media Manager. “We are excited to collaborate and create extraordinary experiences for his fans and the surfing community.”

A native of San Clemente, California, Colapinto quickly honed his surfing skills. His early success included titles such as NSSA Open Junior National Champion, USA Surfing Champion, and ISA World Champion. By 2017, he had topped the men’s Qualifying Series rankings, securing a spot on the WSL Championship Tour.

In 2023, Colapinto won the Surf Ranch Pro and achieved runner-up finishes at the Sunset Beach Pro and Margaret River Pro, earning a career-best third place overall on the WSL Championship Tour. Following his recent victory at the WSL Fiji Pro, Colapinto currently holds the second spot in the WSL rankings and will compete for the World Title at the Lexus WSL Finals in San Clemente from September 6 to 14, 2024.

At the Lexus WSL Finals, fans can preview the Lexus LX Surf Concept vehicle and explore a curated surf shop experience at the Lexus House, featuring an exclusive capsule collection by Los Angeles-based brand Free & Easy. Some products will be available for giveaways on-site and on the NTWRK app starting September 5 at 12:30 pm PST.

For more details on Lexus’ sponsorship of the World Surf League and its title partnership for the Lexus WSL Finals, visit the Lexus Newsroom.

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