Louis Vuitton joins as the new official sponsor of 080 Barcelona Fashion

080 Barcelona Fashion has taken a significant step towards establishing itself as a leading international fashion platform with the announcement of iconic French brand Louis Vuitton as the official sponsor of its upcoming edition. This prestigious fashion event, set to take place from October 14th to 17th, 2024, at the emblematic Recinto Modernista de Sant Pau, will feature 24 Spanish designers and brands, reaffirming its commitment to local talent and creativity.

The official announcement of the collaboration between Louis Vuitton and 080 Barcelona Fashion was made on Monday, September 30th, in Barcelona, during the presentation of the upcoming edition’s highlights. Organized by the Government of Catalonia through the Consortium of Commerce, Handicrafts and Fashion (CCAM), this fashion week has earned growing recognition from both the public and critics for its focus on innovation, sustainability, and global reach. The October edition promises to be a showcase of the fashion industry’s creative and transformative potential, while also promoting more sustainable practices.

Louis Vuitton’s inclusion as an official sponsor underscores the brand’s continued support for Barcelona, which will also host the 37th America’s Cup of sailing in 2024, sponsored by the French house. This sponsorship further strengthens 080 Barcelona Fashion’s position as a key event on the global fashion calendar, attracting the attention of experts, designers, and brands from around the world.

Sustainability and innovation as key pillars

The fashion event will not only showcase the collections of participating designers but will also offer a platform for dialogue and reflection on the current challenges facing the industry. In this edition, sustainability and internationalization are central themes, emphasizing the need for a more conscious and responsible approach to fashion. 080 Barcelona Fashion aims to be a catalyst for change, promoting values such as circularity, diversity, and innovation, while inviting creators to explore new ways of expression and production.

Additionally, the 080 will once again feature its “080 Reborn” initiative, where sustainable fashion takes center stage. Sponsored by Girbau Lab, this project will present a collection made entirely from recycled clothing, designed by stylists Fermín+Gilles. This third edition of “080 Reborn” focuses on raising awareness about the environmental impact of the textile industry and encouraging more responsible consumption.

An edition marked by diversity and creativity

Over the course of the four-day event, 24 designers and brands will take the runway, including established names like Custo Barcelona and Guillermina Baeza, alongside emerging talents such as Inma Linares and Fátima Miñana. Each designer will showcase their collections in a diverse and inclusive setting, reaffirming 080’s commitment to plurality and opening up the fashion industry to new narratives and forms of representation.

In addition to the fashion shows, the Sant Pau venue will offer a unique experience for attendees with its “Open Area,” a free-access space where live DJ sessions will set the tone and enhance the atmosphere surrounding the runway presentations. This space will allow the public to enjoy Barcelona’s Fashion Week in a more interactive and engaging way.

TexMeeting 2024: debating the future of the textile industry

On October 16th, during the third day of fashion shows, the TexMeeting 2024 will take place, an annual conference organized by the Confederation of the Textile Industry (Texfor). Under the title “Era of Change or Change of Era?”, this event will bring together industry experts to discuss the challenges and transformations facing the textile sector in a global context shaped by technological revolutions and increasing demands for sustainability. Key speakers include Dirk Vantyghem, general director of Euratex, and Áurea Rodríguez, director of EIT Culture&Creativity, who will open the debate on the future of textiles and the paths the industry must follow to adapt to a constantly evolving world.

The upcoming edition of 080 Barcelona Fashion promises to be an unmissable event for fashion and creativity, with renowned designers, the backing of internationally acclaimed brands, and a clear focus on sustainability and innovation as drivers of change within the industry.

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