Maria Sharapova and Hästens Launch “Sleep to Perform” Program

For over 170 years, Hästens has been committed to offering unparalleled sleep experiences, enhancing people’s lives through better sleep, and striving to make the world a more joyful and peaceful place. To advance this mission, the prestigious bed brand has partnered with celebrated athlete and entrepreneur Maria Sharapova to introduce the “Sleep to Perform” talent program. This initiative will support five emerging talents in Culinary Arts, Fashion, Sports, and Visual Arts.

Throughout her illustrious tennis career, Sharapova understood the importance of optimizing every aspect of performance to achieve success. Now, in collaboration with Hästens, she aims to help emerging leaders harness the power of quality sleep to excel in their respective fields.

Sharapova, a renowned tennis champion with five Grand Slam titles, an Olympic medal, and over 30 WTA victories, transitioned seamlessly into the business world. She became an entrepreneur while still competing, investing in various ventures. Since retiring from professional tennis in 2020, Sharapova has focused on imparting her knowledge and experience to help others achieve top performance in their lives. Through this partnership with Hästens, she hopes to inspire and guide new leaders to reach their full potential.

The “Sleep to Perform” program will provide a select group of talents with the opportunity and support needed to maximize their performance each day. The program is founded on the belief that quality sleep is essential for creating the life one dreams of by benefiting both body and mind. Sharapova, a long-time Hästens customer, has experienced firsthand the synergy between exceptional sleep and peak performance.

“My relationship with Hästens began in 2004 when I purchased my first mattress with my tournament winnings in Los Angeles. It was a significant investment at the time, but I still use that mattress today. My passion for Hästens and the exceptional quality of their beds has only grown since then. I am deeply fascinated by their craftsmanship and dedication to quality,” says Sharapova.

“Sleep is crucial for performance, regardless of industry or career stage. My first major purchase after a tournament win was a Hästens mattress, and it remains one of the best investments I’ve made. As I shift my focus to helping others achieve excellence, partnering with Hästens to explore the role of sleep in performance was a natural choice.”

Jan Ryde, fifth-generation owner and CEO of Hästens, emphasizes the alignment between Sharapova and Hästens: “At Hästens, our mission is to improve people’s lives through the best sleep products. Partnering with Maria Sharapova on the ‘Sleep to Perform’ program is a wonderful opportunity. Her commitment to excellence mirrors our values, and we look forward to showcasing how quality sleep can profoundly impact performance.”

The “Sleep to Perform” program will launch this autumn, with Hästens providing products and support to the chosen talents. Follow their journey to discover how exceptional sleep can elevate their performance and creativity.

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