Nature, Music, and Avant-Garde Scenography: Audemars Piguet Sponsors the Most Special Musical Event of the Year

At the summit of the majestic Bürgenstock, one of Switzerland’s most iconic peaks, the prestigious Swiss watchmaker Audemars Piguet has taken another step in its commitment to music by inviting the renowned collective Keinemusik to create an exclusive musical session. This event, reserved for a select group of attendees, underscores the brand’s dedication to promoting creativity and artistic talent in all its forms.

The initiative “AP and Music” was launched in 2019 with the aim of highlighting artistic talent across various disciplines, using music as a medium to achieve this objective. Since its inception, Audemars Piguet has sought to partner with some of the most interesting musical events on the international stage. Their first major move was to become a global partner of the Montreux Jazz Festival, where they have made a significant impact over the years.

Through a series of innovative projects, the brand developed the Audemars Piguet Parallel event, a unique experience that takes place alongside the festival. This event offers the opportunity to enjoy exclusive concerts in unique locations, merging music with spectacular natural settings. The latest of these events occurred just days ago, allowing a privileged group to experience a performance created specifically for the occasion by the Keinemusik collective.

The Keinemusik collective, made up of talented artists &ME, Adam Port, and Rampa, crafted an unforgettable soundtrack that also features collaboration with acclaimed South African DJ Uncle Waffles. The creative process that led to this exceptional concert has been documented in a series of videos, which explore the various phases of this bold project and provide an intimate glimpse into it.

Founded in Berlin in 2009, Keinemusik is not only a collective of DJs but also an influential electronic music label. Its members share a unique artistic vision and a deep passion for music, allowing them to elevate their live performances to a level of excellence that resonates globally, thus becoming a true movement within the electronic scene.

The alliance between Audemars Piguet and Keinemusik is rooted in a shared passion for music, as well as a desire to innovate and offer extraordinary experiences to audiences. This collaboration has resulted in a concert that combines immersive scenography with the natural beauty of the environment, creating a magical and unforgettable atmosphere.

For several years, Audemars Piguet has worked to establish a creative synergy between high-end watchmaking and music, collaborating with artists from all genres. From iconic figures such as Jay-Z and Quincy Jones to renowned producer Mark Ronson, who was named the brand’s ambassador in 2022, the house has fostered a rich dialogue between the art of watchmaking and music. Ronson, in particular, was the one to close the Montreux Jazz Festival 2023 with a spectacular performance, marking a milestone in the history of these collaborations.

With this recent musical event, Audemars Piguet reaffirms its role as one of the leading supporters of the most avant-garde artistic creation, continuing its legacy of support for music and culture while underscoring its commitment to innovation and excellence in all its forms.

To see more articles related to this topic, follow this link.