Sensuality Takes Over the Fashion Capital

Paris – In the vibrant setting of Paris Fashion Week, the iconic French lingerie brand Etam and the daring Spanish designer Luis de Javier captivated audiences with shows brimming with eroticism and provocation. Both, with their bold and stylized proposals, set the tone for a day where sensuality became the undeniable protagonist.

Etam, one of the most influential brands in the world of women’s intimate apparel, dazzled with a lingerie show accompanied by live music. The brand, boasting nearly 1,500 stores globally and a recent expansion into the demanding U.S. market, has firmly established itself as a leader in intimate fashion. Similar in approach to the famed Victoria’s Secret, Etam’s annual fashion show is a highlight of the brand, and this year was no exception.

The event took place at La Monnaie de Paris, a majestic neoclassical palace on the banks of the Seine, a dreamlike setting that further amplified the grandeur of the spectacle. Additionally, in a nod to the digital era, the show was broadcast live, allowing thousands of fans to enjoy the experience in real-time from anywhere in the world.

The collection presented by Etam showcased an exquisite range of pieces that reflected the brand’s sensual and daring essence. Delicate corsets, sheer bodysuits that revealed more than they concealed, seductive garters, and finely crafted thongs were paired with sophisticated bra designs. What sets Etam apart from other brands is its inclusive approach, featuring models of various sizes and body types, underscoring its commitment to diversity and the beauty of all forms.

Meanwhile, young Spanish designer Luis de Javier offered a bold and contemporary interpretation of the traditional bullfighter’s suit, infused with a wholly sensual aesthetic. His collection, presented outside the official Fashion Week schedule, paid homage to the traditional Spanish costume, but with an innovative and erotic twist. Featuring pieces exclusively in black and white, Luis de Javier reimagined the bullfighter’s jacket, making it even shorter, pairing it with revealing thongs and lace stockings that left little to the imagination.

Additionally, the designer introduced a montera hat, traditionally worn by bullfighters, but adorned with long fringes that subtly covered the woman’s face, adding an air of mystery and sophistication. The collection also included long, body-hugging dresses made of lycra and oversized drapings, evoking a natural sensuality, as if the woman had just risen from bed, wrapped in the clothes from the night before.

Known for his daring menswear designs, Luis de Javier explained in interviews that he used to design exclusively for men. However, upon venturing into women’s fashion, he confessed that he does not intend to dictate how a woman should dress. “I am not one to tell a woman how she should dress,” he humbly expressed. “What I do is create my fantasies, but always surrounded by women who help refine the ideas and tell me what works.”

Thus, between the spectacle of Etam and the audacity of Luis de Javier, sensuality and creativity reigned supreme in the world’s fashion capital, leaving an indelible mark on a Paris Fashion Week that, once again, raised the bar for style and elegance.

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