TOUS and Elisava: Innovation and Excellence for New Generations of Creatives

In an increasingly global and demanding environment where creativity and innovation drive great companies, TOUS, the iconic Spanish jewelry brand, and Elisava, Barcelona’s renowned Faculty of Design and Engineering, have joined forces to develop an exceptional educational program. This agreement is not only an investment in young talent but also a commitment to fostering a culture of innovation and excellence. Designed to train future generations of creatives, this new program will enhance leadership skills and business vision through the disruptive approach that has become characteristic of TOUS.

A Prestigious Partnership with International Reach

Founded in 1961, Elisava has been a pioneer in design and creativity education in Spain. Since then, its reputation has attracted students from over 100 nationalities, with more than 25,000 graduates having passed through its doors. TOUS, for its part, has built a century-long legacy grounded in boldness, self-expression, and the ability to anticipate global trends, establishing itself as a pioneering brand in the luxury jewelry sector. Through this partnership, both institutions aim not only to foster knowledge but also to create a positive social impact by sharing expertise and experiences, helping young creatives to understand and adapt to the demands of the 21st century.

The program, which will be held at both Elisava and TOUS locations, integrates multiple disciplines with a highly practical and immersive approach. Students will dive into a methodology that extends beyond technical design, covering all facets involved in creating a complete brand experience—from product conception and development to innovative retail space design, architectural planning, and customer experience management.

The goal is to instill creative thinking and leadership skills in students from a business perspective. This approach reaffirms TOUS’s commitment to connecting the world of business with values of creativity and self-expression. The program will also feature key figures within the company, such as Rosa Tous, Vice President and Reach & Relevance Officer of the brand, and Marta Tous, Art Director and head of SUOT Studio. These sessions promise to be a unique opportunity for students to interact and learn from leaders of one of the most respected jewelry brands worldwide.

TOUS: A Century-Old Brand with a Revolutionary Vision

For TOUS, creativity and design have been essential pillars since its inception, and this collaboration with Elisava reflects that philosophy. A recent example of this commitment is the launch of SUOT Studio, an experimental jewelry platform that showcases an innovative vision without losing the artisanal essence that defines TOUS. Under Marta Tous’s direction, SUOT Studio represents the brand’s commitment to exploring new frontiers in jewelry design, providing its clients with unique and enriching experiences.

This synergy between TOUS and Elisava seeks to inspire students to adopt a mindset of continuous innovation, which will be essential in tackling the challenges of an increasingly competitive and dynamic market. Through this program, TOUS invites future creatives to feel and experience the “TOUS world” in its entirety, as expressed in the brand’s manifesto: “The world of TOUS is better felt than explained.”

Social Impact: Education and Corporate Responsibility

This educational project represents a natural extension of TOUS’s commitment to social responsibility, a central value in its sustainability strategy. Known for its dedication to the craft of jewelry-making and artisanship, TOUS has taken great strides in this direction with the creation of TOUS School, an educational program focused on preserving and promoting jewelry-making techniques. The collaboration with Elisava broadens this mission, connecting with new generations of creatives and talents worldwide, while enriching its internal talent and fostering diversity within its teams.

Carlos Soler-Duffo, CEO of TOUS, stated that “this agreement with Elisava, a leading institution in design and innovation with whom we share values, represents the spirit of our GEM strategic plan, whose pillars—Growth, Elevate, Mindset—are clearly reflected in this educational program that we will develop together with global ambition.” TOUS and Elisava are determined to build a solid bridge between academia and the business sector, preparing students for the challenges and opportunities of today’s market.

The first phase of this collaboration began with a pilot project involving 22 students of various nationalities. This initial project was held at Elisava and TOUS facilities, providing students with an immersive learning experience. In the coming months, TOUS and Elisava will finalize the program’s details, including course structure, thematic areas, and the global scope of the initiative.

This collaboration is a bold commitment to the future of creativity and design, uniting Elisava’s academic excellence with TOUS’s innovative and daring spirit. This initiative not only educates future professionals but also inspires a new generation to challenge boundaries, embrace innovation, and transform the industries they will lead in the future.

Visiting and Experiencing the TOUS World

For those who wish to immerse themselves in the TOUS universe and experience the brand’s history and essence firsthand, there are several must-visit destinations. TOUS’s retail locations offer a unique experience, where contemporary design blends with the sophistication and attention to detail characteristic of the brand. In addition, the TOUS Museum in Barcelona allows visitors to explore the brand’s history and evolution, revealing the talent and creativity that define each of its creations.

With this collaboration, TOUS and Elisava demonstrate that education and design have the power to influence and transform not only individual careers but society as a whole. This project does not simply promote creativity; it establishes a new standard of excellence for all those who seek to make a mark in the world of design and innovation.

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