The third day of Gran Canaria Swim Week by Moda Cálida, held at the iconic Expomeloneras venue, witnessed a dazzling display of glamour, elegance, and creativity. Among the nine brands that graced the runway, GUESS Swimwear stood out as a true highlight of the event, further solidifying its prestige as one of the most anticipated international names at this edition. Alongside local brands such as Econaked Swimwear, Mare Far Niente, and Elena Morales, GUESS emerged as the star of a day where swimwear fashion not only adorned bodies but told stories full of meaning and trendsetting appeal.

GUESS Swimwear’s presentation was far from just another collection; it was a statement of intent. With a vibrant, cheerful color palette, the collection paid homage to carefree summer days, perfectly capturing the youthful spirit that defines the brand. From contemporary silhouettes to bold, bohemian prints, each piece conveyed GUESS’s message of inclusion and self-expression, with body positivity serving as the central theme.
The pieces showcased on the runway were not only designed to be seen but also to be experienced. With sustainable fabrics and exquisite details—such as ocean-inspired appliqués and intricate embellishments—the collection featured everything from flowing satin pareos and lightweight shorts to sophisticated poolside dresses and wrap shirts. This offering went beyond functional swimwear, elevating the concept of luxury with effortless elegance. For both men and women, GUESS captured its dynamic, energetic essence, presenting an unmistakable and versatile style that transcends the beach and adapts to any leisure setting.
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The Importance of GUESS at GCSW: More Than a Trend, a Cultural Phenomenon

GUESS’s participation in Gran Canaria Swim Week symbolizes more than just showcasing a new collection; it underscores how swimwear fashion is evolving and gaining new depth. By focusing on messages of inclusion and sustainability, GUESS not only follows global trends but also sets them. This collection, with its emphasis on body diversity and eco-consciousness, represents a new standard for luxury swimwear, merging style with social awareness in a powerful way.
The third day of Gran Canaria Swim Week, highlighted by GUESS’s remarkable showcase, served as a reminder that fashion is not merely about aesthetics, but also about identity, self-expression, and vision for the future. With its vibrant combination of colors and textures, GUESS Swimwear’s SS25 collection invites everyone to embrace their individuality, celebrating diversity and personal empowerment—all with a touch of luxury and sophistication.
Econaked Swimwear: Innovation and Environmental Awareness

The day opened with Econaked Swimwear, led by the talented island designer Celia Vallespir, who brought a fresh, eco-sustainable perspective to the event. Committed to reducing the environmental impact of the textile industry, the brand presented a collection crafted from recycled and biodegradable materials, aiming to raise awareness of responsible fashion consumption, particularly among women. Her presentation was a tribute to female empowerment, set to the powerful vocals of José Otero and accompanied by Juan Escudero on piano.
Retro Glamour from Monnur and Mare Far Niente

Monnur added a nostalgic touch with its collection Brisa Mediterráneo, evoking the golden age of Hollywood glamour. Inspired by family memories and classic 1980s cinema, Monnur showcased pieces that celebrate femininity with elegance, using vibrant colors such as cherry red and ocean blue. Their designs wrapped the female silhouette in luxurious fabrics like lycra and lurex, offering both grace and sophistication.
Mare Far Niente continued the Mediterranean-inspired theme, presenting a collection infused with the essence of leisure and the simple pleasure of “doing nothing.” With materials like raffia and colors reminiscent of whitewashed coastal houses, the brand created designs that celebrate the female form, combining versatility and sophistication in each piece. Their philosophy promotes living in the present, embracing a relaxed and carefree attitude—a trend that resonates strongly throughout the event.
GUESS as a Beacon of Style and Social Responsibility

GUESS’s presentation at Gran Canaria Swim Week was much more than a runway show—it exemplified how a renowned international brand can use fashion as a platform to convey socially significant messages. By blending youthful exuberance with refined sophistication, GUESS Swimwear not only set trends but also reaffirmed its commitment to sustainability, body positivity, and innovation in luxury swimwear fashion. This collection did more than simply adorn the runway’s most stunning models; it also imbued fashion with a deeper meaning, one that is sure to resonate far beyond the shores of the Canary Islands.
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