MetaphoreItalian menswear brand Brioni embraces the spirit of “slow luxury” in its latest campaign featuring Hollywood heavyweight Oscar Isaac. Renowned for his charisma and authentic style, Isaac not only showcases the label’s ready-to-wear and tailoring but is also unveiled as Brioni’s newest brand ambassador.
Captured by British photographer Josh Olins, the campaign sets Isaac against a stripped-down backdrop, accentuating the collection’s luxurious and sophisticated aesthetics. The use of selective and atmospheric lighting emphasizes the tactile experience of wearing high-end garments, echoing Brioni’s commitment to quality and craftsmanship.
“We are delighted to partner with Oscar Isaac, who is the embodiment of the Brioni man: charismatic, authentic, and with a strong personal style,” stated Mehdi Benabadji, CEO of Brioni. “His natural allure and charisma strengthen the House’s notion of effortless modern elegance.”
Isaac, a prominent figure in blockbuster films and award ceremonies, dons several pieces from the collection in both photos and videos. The campaign focuses on showcasing the experiential nature of quality materials, aligning with the maison’s philosophy of “slow luxury.”
“It’s truly a pleasure to be named house ambassador,” expressed Mr. Isaac. “I respect Brioni’s commitment to quality, and I’m proud of this first chapter of our collaboration. It embodies the perfect blend of timeless sophistication and contemporary flair, which I think speaks to what Brioni is all about.”
The entire collection is now available on Brioni’s website and in-store, inviting fashion enthusiasts to explore the seamless fusion of timeless sophistication and contemporary style presented by Oscar Isaac and Brioni.
For press inquiries, please contact:
Brioni Communications communications@brioni.com
Brioni Brand Ambassadorship Inquiries ambassadorship@brioni.com
Website: Brioni Official Website
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