Rolex embraces luxury in its new 2024 watch collection: platinum, mother-of-pearl, gold, and diamonds.

At Watches & Wonders, Rolex unveiled its 2024 novelties, showcasing exquisite craftsmanship and luxury materials. Among them is the iconic GMT-Master II, which returns to the understated elegance of its origins.

Rolex, set to celebrate 120 years of horological excellence next year, remains committed to tradition and craftsmanship—principles that have cemented its place at the pinnacle of luxury watchmaking. With its annual unveiling, Rolex once again reveals its innovations, maintaining subtle yet significant changes that ensure its timepieces remain objects of desire.

Highlights of Rolex’s 2024 Collection

Rolex Oyster Perpetual GMT-Master II 2024

Rolex’s GMT-Master II, synonymous with the golden age of commercial aviation, remains a hallmark of the brand’s dedication to both function and form. The latest version harkens back to its origins, featuring a sleek stainless steel bracelet, available in Oyster or Jubilee, and a grey-black Cerachrom bezel. This refined design is accentuated with platinum highlights applied through PVD technology, ensuring long-lasting durability. Collectors will also appreciate the addition of Rolex’s signature green hue on the “GMT-Master II” inscription and 24-hour hand.

Rolex Perpetual 1908 2024

Following the introduction of the 1908 in 2023, Rolex doubles down on luxury with this year’s iteration. Named after the year Hans Wilsdorf registered the Rolex brand, the 1908 features a thin 39mm case and minimalist design, now available in platinum 950 with a striking glacier blue dial. Its guilloché “grain of rice” pattern adds depth, while the Superlative Chronometer certification ensures impeccable performance. The 1908 seamlessly combines tradition, precision, and elegance.

Rolex Oyster Perpetual Cosmograph Daytona 2024

The Daytona, an icon of speed and precision, evolves once again with two new models featuring natural mother-of-pearl dials. One version boasts a white mother-of-pearl dial with black counters, paired with an Oysterflex bracelet, while the other offers a black mother-of-pearl dial with white counters, complemented by an Oyster bracelet. Both models are adorned with diamond-set bezels, enhancing their luxurious appeal.

Rolex Oyster Perpetual Deepsea 2024

Known for its unmatched water resistance, the Deepsea now comes in 18k yellow gold, marking the first time this dive watch has been available in such a luxurious material. While still capable of withstanding depths of up to 3,900 meters, thanks to its innovative Ringlock system and helium escape valve, the new Deepsea exudes a sophisticated charm with its golden finish.

These watches, rich in history and innovation, showcase Rolex’s ability to remain at the forefront of luxury while staying true to its heritage. As always, Rolex’s new models for 2024 balance timeless design with cutting-edge technology, offering collectors both function and art in one.

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